Advertising & Marketing

• Ad Copywriting
  Promotional writing to support product and service offerings.

• Brochures & fliers
  Brochures written to meet client goals & objectives; promoting a product or service and including a style and tone directed at the end user. Download a sample training brochure for educational seminars targeted at corporate trainers & executives. Download a corporate brochure.

• Direct Mail
  Continuing Medical Education offering - my involvement included the packaging copy, including overview and instructions, reply card and overview, introduction and instructional content within the program itself.

• Press Releases
  Press Release writing to promote services or announce achievements, new offerings and more. A well written press release is a great advertisement for your organization and your brand. Here are samples: Mobile Grooming Press Release | Grooming Salon Press Release | Little Scoops Opening

• White Papers
  Ghost writing of white papers communicating trend and market share informational pieces designed to accompany corporate sales and marketing materials. These are typically written to support or promote client expertise and focus. Topic areas have included: eMarketing, eLearning, Internet acceptance and use in the health and wellness marketplace, disease management programs review, effectiveness of case studies in corporate learning environments.

• Newsletters
  Informational updates and marketing tools designed and developed to promote client products, services and offerings while providing targeted audience with useful and non-branded information. Topic areas have included: health and wellness, animal and pet care, corporate business tips, franchise news and announcements.

Custom writing provided
on time, on budget, and on point.

Providing freelance writing, brochure writing, editorial copy, advertising copywriting, training manual and program writing, direct mail copywriting and corporate communications. comedic writing, newsletter writing, information architecture, essay writing and article writing for over 20 years for pharmaceutical companies, hospitals and healthcare systems, as well as boutique retail and pet service providers.